WHITE FEATHER

BRAND DEVELOPMENT & STORE DESIGN

BASIC BRIEF:

– To design an identity for an upcoming brand and to design the interior space for the store.

– The design of the store has to have free movement & circulation.

– All the products have to displayed & viewed clearly by the customers.

– The overall look of the store has to be modern & attractive.

White feather

2015

Live Project

Branding, Retail Design

Brand Identity
Store Design
Retail Strategy

WF_Logo
WF_coll1
WF_coll2

DESIGN STRATEGY

– The identity should have a modern touch and at the same time not lose the meaning of the brand.

– The overall look of the identity helps identify with the brand and the language brand wants to bring out.

PLAN

WF-PLAN

FRONT ELEVATION

WF-FRONT

SIDE ELEVATION

WF-SIDE

CIRCULATION

Final_WF

STORE PROPOSAL

STYLE SWITCHER

Accent Color

Side Bars

Header Style

Footer Style

Footer Content