CHHAAP

DESIGN FOR SOCIAL CAUSE

BASIC BRIEF:

– To design an identity for an upcoming brand.

– To design a business strategy for the brand.

– To design a system for the brand having a practical approach.

Chhaap

2016

Live Project

Branding, Retail Design

Brand Identity
Retail Strategy

Chaap_send

PRINTING IN HINDI = CHHAAP

CURRENT SCENARIO

1

WASTE OF FABRIC + UNEMPLOYMENT + EXPENSIVE MERCHANDISE

( CLOTH VENDOR ) + ( DISABLED ) + ( BIG BRANDS )

BUSINESS IDEA

The idea is to benefit the disabled, vendors and brands in this scenario. The waste fabric from the vendor can be given at low cost to the disabled, the disabled can stitch and make these merchandise which gives them employment and through the vendor the merchandise can be sold at a reasonable rate to brands. The vendor benefits from the waste fabric, the disabled are employed and these merchandise are supplied to the brands at a reasonable rate.

The vendor can also exhibit these merchandise at exhibitions, flea markets or create a chain of suppliers. These things can be sold under the brand name of CHHAAP.

BUSINESS MODULE

KEY PARTNERS:

  • Vendors/suppliers
  • Printers
  • Apang manav mandal
  • Traditional Brands

KEY ACTIVITIES:

  • Employment
  • Sales
  • Marketing

VALUE PROPOSITION:

  • Reusing Fabric
  • Employment
  • Affordable Product

COMPETITORS:

  • Brands
  • Vendors

 

COST STRUCTURE:

  • Fabric cost
  • Electricity
  • Stitching cost
  • Labour wages
  • Transportation

REVENUE:

  • Sales via vendor
  • Exhibitions
  • Company tie ups
  • Socialites

RESOURCES:

  • Waste Fabric
  • Tailors
  • Transport

 

PROMOTION:

  • Social Media
  • On-line Sales
  • Exhibitions
  • Retail Vendors

CUSTOMER RELATIONSHIP:

  • Customised products
  • Wholesale orders

PRODUCTS:

  • Home accessories
  • Lifestyle products
  • Bags

TARGET AUDIENCE:

  • Vendors/ Suppliers
  • Printers
  • College students
  • Socialites

BUSINESS FLOW

bp

PRODUCT RANGE

  • PENCIL POUCH
  • TRAVEL POUCH
  • SHOE BAGS
  • BOW TIES
  • KEY CHAINS
  • TABLE MATS
  • COASTERS
  • SCARVES
  • STOLES

VALIDATION

Validation done at the annual college festival of MIT Institute of Design.

Majority products sold out by the end of the day.

Demand for block printed accessories.

Product suggestions :

  • Laptop sleeves
  • Tote bags
  • Sling bags
  • Napkins

STYLE SWITCHER

Accent Color

Side Bars

Header Style

Footer Style

Footer Content